Most providers offer various levels of website building, with automated website builders taking the lion’s share of the market space. Yet if you need to build a more sophisticated website that has advanced functionality like e-commerce and mobile compatibility, the cost of these services can go up really fast.
Here are some options that should allow you to go beyond basic with your website without incurring a lot of extra charges:
Find a good partner: It goes without saying that you want to find a company that will create the website that you want to the specifications that you desire, as well as help you by making suggestions in their expert areas. Believe it or not, there are some web companies that have taken that level of service and applied in in a new way that creates your partnership first, without any up-front costs. Web.com is a good example of this type of custom web design company. They work with you to build your requirements list and then create your site for you- a true custom site with the functionality that you need. Companies like this will then sign you up to a service and support contract where you will pay for changes and technical support.
Use an open-source backend: There are quite a few sophisticated shopping carts on the market that are open-source, allowing you to customize them and use them without paying for the actual software. Most companies that go this route are happy to pass along the improvements that they make to the software to the general community. In this way, getting behind an open-source package can save you money over time. There are also a number of packages that utilize open source databases and tools that do not require paid licenses. In most cases, they will work just as well as a database that you pay a license fee for.
Use A/B testing: When it comes to making actual changes or running marketing programs through your website, customers will react differently to differences in style, configuration, and content. In order to spend your money more effectively, using A/B testing can make a big difference in your results. It works by having you prepare two or more webpages that sell a product or a service. You can then post those pages and split the audience or the number of people that see each page evenly. The page that has the best response or reaction from your customers is the one that you will want to use.
The changes in the market over the last few years have made it easier for companies to create a good company web site without as much overhead as there used to be. If you use the money that you save on marketing, you should see better results in a more timely fashion.