The choice you make for your domain name is as important as the name you pick for your company, or your first born child. It’s how customers and readers will find you in the big, bad Internet. It has to be simple to promote and look great on your letterhead. There are a few steps to creating the perfect name for your website.
- The Use of Keywords
You can use keywords to name your website. It’ll give you an extra hit with traffic that is searching for those specific keywords. If you’re a business that sells used car tires, you can use the keyword to attract anyone who types that string into their search engine. On the other hand, you don’t want to use long keyword phrases that are confusing or too specific.
- Short and Simple
This goes hand in hand with tip number one. When you use long keyword phrases, there’s a chance that users will type the name incorrectly. Long, complex domain names can confuse customers who won’t remember the correct spelling of the name. You want people to be able to tell their friends about your site, which won’t happen if they can’t remember the order of the keywords.
- Don’t be Too Specific
If you’re selling office desks, you might decide to expand your business to office chairs, supplies and equipment. If the website says office desks in the title, it can be harder to expand your services and products at a later date. It’s best to stay away from names that don’t let you expand your products.
- Avoid Numbers, Hyphens and Strange Spellings
Often, when websites use numbers, potential visitors won’t know whether the number should be written as a numeral or spelled out as a word. Underscores and hyphens can confuse potential visitors too. You want the domain name to be as easy to spell and remember as possible.
- Social Media Availability
Before deciding on the name of your website, make sure it isn’t used by another company on social media. When you’re branding your company, having the same name across all social media platforms is vital to name recognition. You want clients and customers to be able to find you easily on Facebook, Twitter, Instagram and other platforms.
- Domain Name Extensions
While there are many extensions like .net and .co, it’s best to stick with dot com addresses if they are available to you. It’s what customers will type when they’re searching for your company’s website. They might not know the actual web address, so they’ll often type in the name of the company plus dot com. It’s vital that you make it easy for them to find your site.
It can be tough to find a name that hasn’t been taken. You’ll have to be creative, have a thesaurus handy and think of a few names that fit the business before heading to a domain registration website like Network Solutions to register your domain name. Once you think of a name, find out whether it’s been taken. Website names can go quickly. Make sure you grab your favorite name before it’s gone.